My name is Hassan Anaam, and I want to tell you a story. It begins long before this travel company, in a place where the world is painted in gold and orange, and the sky is filled with a billion stars.
My home, my first playground, was the endless sea of the Erg Chebbi Sahara Desert.
I grew up with the sand between my toes and the desert wind as my constant companion. Before I learned to read books, I learned to read the shifting dunes, taught by my father, a true son of the Sahara.
My childhood wasn’t about schedules and screens; it was about leading our camels to drink, their gentle spirits as familiar to me as my own family’s. They were my first friends. I learned their language of trust and patience, and they taught me the calm, steady rhythm of the desert.
This is the Morocco that lives in my heart.
As I grew older, a curiosity for the world beyond the dunes sparked within me. I left my home to explore the rest of our beautiful country, working in tourism across its vibrant cities and majestic mountains. I met wonderful people from every corner of the globe and loved listening to their stories. But I also saw what many of them were experiencing.
I saw tours that felt rushed and disconnected. Travelers were shown the sights, but they missed the feeling. They took beautiful pictures, but they missed the heartfelt conversations and the quiet moments that truly take your breath away. I knew that the Morocco they were seeing wasn’t the full story. It wasn’t the Morocco I knew and loved.
And that’s when I knew what I had to do.
True Morocco Travel was born from a simple desire: to share the authentic soul of my country with you.
I wanted to create journeys that go deeper than the surface. Journeys where you don’t just see the country, but you feel it.
It’s about sharing a tagine with a local family and laughing about things that need no translation.
It’s about sitting around a crackling campfire in the desert, listening to the old Amazigh songs under a canopy of stars.
It’s about understanding the land not just from a guide, but from someone who calls it home.
This company is more than a business to me. It’s the culmination of my life’s journey—from a barefoot boy in the Sahara to a guide who has the privilege of welcoming the world to his doorstep. It’s my promise that when you travel with us, you’re not just another client; you are a friend we are welcoming home.
Book your tour now. It’s quick, easy and there is no waiting or worrying. You will receive confirmation immediately.
Fair prices with no hidden fees. What you see is what you pay.
We handle the details. You enjoy the journey.
Travel with friendly experts who know Morocco inside and out.